Privacy Policy

Last updated: 20 October 2026

Who we are

GoPlayFreeGames (“we”, “us”, “our”) operates goplayfreegames.com from Iceland. We publish free, instant-play browser and mobile games.

What we collect

• Device & usage data: IP address, browser/device type, pages viewed, timestamps, and general location (country/region).
• Consent preferences: your choices managed by Google’s Privacy & messaging consent platform.
• Contact forms: details you submit (e.g., name, email, telephone, message) when you get in touch.

Cookies & consent

We use Google’s Privacy & messaging consent platform for visitors in the European Economic Area, the United Kingdom and Switzerland. It collects choices for advertising and related data use through the IAB Transparency and Consent Framework and passes relevant choices to Google Consent Mode. You can accept or refuse consent in the Google message, or change or withdraw your choice using Privacy and cookie settings in the footer. Essential site and security functions may operate without optional consent.

Ads & analytics

We use Google AdSense to display advertising and Google Analytics 4 to understand how visitors use the site. Google may process online identifiers, device and browser information and information about your activity. In the EEA, UK and Switzerland, our Analytics and Google Ads measurement tags load only after the relevant consent is granted. AdSense uses your advertising choices to determine which ads it can serve. Learn how Google uses information from sites that use its services. We no longer load Meta Pixel or Crazy Egg through this site’s tag manager.

Legal bases (EEA/UK)

• Consent: analytics and advertising cookies/identifiers.
• Legitimate interests: site security, fraud prevention, and essential operations.
• Contract / steps at your request: responding to messages sent via our forms.

Sharing your data

We share data with service providers who help us run the site (hosting, analytics, advertising, security). When you use embedded third-party games or services, their own privacy policies apply. We may also disclose data when required by law.

International transfers

Your data may be processed outside your country. Where required, we use appropriate safeguards (such as Standard Contractual Clauses or relevant adequacy decisions).

Retention

• Cookies: until their configured expiry or deletion in your browser. See Google’s cookie information for information about Google cookies.
• Server/diagnostic logs: up to 12 months.
• Contact form submissions: up to 24 months (or as needed to handle your request).

reCAPTCHA

Forms may be protected by Google reCAPTCHA. The Google Privacy Policy and Terms of Service apply.